Frequently Asked Questions

Here you will find answers to all your Digital Marketing FAQs.

Frequently Asked Questions

Answers about services we offer.
Why is Optimize4Success (O4S) better than others?

We provide:

  • Competitive pricing;
  • Customization to fit our client’s goals and needs; and
  • We don’t just focus on our bottom line; we place just as much emphasis on your ROI, if not more. We succeed only when you succeed!

We want to show you what it means to work with a dedicated full-service digital marketing agency that offers individual customization. As we like to put it: there are no cookie-cutter solutions; your business is as unique as you are.

If you’re still curious about what sets us apart from the rest, hop on a call with us and find out! There are very few agencies that think and operate like us.

How do the search engines rank sites?

There are four pillars to SEO:

    • Brandability
    • Google My Business
    • Onsite SEO
    • Offsite SEO

Owning as much real estate as possible on the first page of Google (outside of Google Ads) is extremely important to a business’s long-term success. Likewise, a company must do Brandability, Google My Business Optimization, Onsite, and Offsite SEO correctly for effective long-term success.

Not only do we have a complete understanding of how the search engines work, but we know how to make them work for you.

How many websites exist today?

As of 2021, over 1.86 Billion websites are up and running today, with over 500k new ones popping up every day. As for pages on websites, that wracks up the number to 25 Billion indexed pages. 

Those numbers don’t mess around!

Facebook Ads vs Google Ads?

Both Facebook Ads and Google Ads can be lucrative to a business; it’s more about how you use the tools and what kind of engagement you want.

Google Ads are more about intent. Intent simply means that someone went to Google and searched for something related to your business.

On the other hand, Facebook Ads are more about impulse and driving customers further down the “sales funnel.” It starts with Branding and Awareness then leads to a Call-to-Action.

When you work with O4S, we ensure you’re on the path to success, whether it’s Facebook/Social Ads, Google Ads, or both!

How do I know which Marketing Service is best for my business?

You don’t have to! Sure, you can decide which ones you prefer based on your own research, but we’ll do a lot of the legwork for you if you work with us.

After analyzing thousands of businesses and driving results in every industry, we create a customized plan that fits your business’ goals and objectives.

How long does it take to see results?

Depending on the service, it typically takes a few months to get things dialed in to start generating good results. There is no overnight success—if you want it done right, it takes patience.

For example, if someone wanted to go to the gym and lose 50 pounds, no magic pill would help them lose 50 pounds in a month, nor should they overexert themselves all in one workout. It takes time, hard work, and effort. Furthermore, if they stick with it for 3 to 6 months, they’ll see the results.

The same rules apply to marketing and business in general. Hard work coupled with patience always pays off!

Are there any contracts?

We are month-to-month. At the end of each month, you can decide if you want to continue. Though we do require a 72-hour cancelation notice, we are not in the business of locking down our clients. 

If you decide we aren’t suitable for your company, you’re within your right to terminate.

Are there any setup fees?

Yes. Now don’t get us wrong; we know that some companies add setup fees to increase their bottom line. However, we have set up fees to increase the value we offer, and, in turn, this will increase the amount of revenue you generate.

Honesty and transparency are some of our core tenets, and we believe you should know what you’re paying for.

I have a website, now what do I do?

Having a website is excellent! However, if the website is not getting traffic, it’s like having a billboard in the middle of the desert. 

Additionally, just because you are driving traffic or seeing many visitors on your page doesn’t necessarily mean you are getting the results you want or need. Bouncing—or having customers click your page and then leave very quickly after—happens, and it’s something that O4S strives to alleviate. 

The formula is simple: Sticky Website + Quality Traffic = Return on Investment.

What does “Full-Service Agency” mean?

Full-service means we do it all! O4S handles all aspects of your digital footprint. 

Our range of services include: 

We have a customized package for what almost any business needs, and we want to make sure you get something that aligns with your goals.

I have questions that aren’t on this page.

We have answers that aren’t on this page! 

Connect with an expert today, and we’ll answer any questions you might have. So don’t be shy; give us a call or send us a message. We’ll get back to you ASAP.