Search engine optimization is likely something you’ve heard about if you’re in any line of business or run a website. It’s a powerful tool that allows you to streamline organic traffic to your website by utilizing keywords, optimizing website flow, and using many location-based strategies. SEO is one of the best approaches to producing long-lasting...

Generally speaking, all companies want to be at the top of SERPs–search engine results pages–when a lead searches for a keyword relevant to their business. However, it becomes more complicated when you get into paid Google advertisements and the effectiveness of your CTR–click-through rate. Four factors affect the profitability of your Google ads and their...

Much of marketing can be trial and error, from the learning phase of Facebook’s advertising to making your own marketing campaign mistakes. Likewise, what many in the marketing industry fail to utilize–or even have any awareness of–is the dark funnel. Consumers are rapidly more tech-savvy; as many younger generations become adults and have their own...

When businesses use Facebook ads, they want to ensure they’re reaching the correct audience, as personalized advertising is the best way to provide your product or service to the right people at the right time.  Meta—Facebook’s freshly-renamed parent company—has recently released a statement about their new ad policy changes. This ad policy change aimed to...