While it may not seem like a social media platform that is relevant to your organization, Snapchat users are some of the most devoted users when compared to other social media platforms.
> 187 Million | Number of daily users
> 25+ | Average number of times daily active users open the app every day
> 30+ | Average minutes spent in the app each day
> 60%+ | Average percentage of users who create daily content on the platform
> 10 Billion | Number of videos watched on Snapchat every day
As you can see, Snapchat ads have the potential to be a powerful advertising channel for any organization.
From augmented reality to fun filters and a fun “face swap” feature, Snapchat offers companies a new approach to increasing revenue and brand awareness.
Snapchat ads currently offer three different types of advertising methods, with each providing its own set of sub-formats to give companies a variety of options and opportunities to achieve various goals.
> 20% | Percentage of 13-17 year olds who are daily users
> 36% | Percentage of 18-24 year olds who are daily users
> 27% | Percentage of 25-34 year olds who are daily users
> 17% | Percentage of 35+ year olds who are daily users
> 25%+ | Smartphone users in the U.S., U.K., and France who use Snapchat every day.
> 60%+ | Daily Active Users come from the top ten advertising markets
If any of these users look like they’re your target audience, give Optimize4Success a call today to learn more about how we can help with your next social media marketing campaign.