Google Ads for Real Estate
There is no denying it: Google is the search engine of choice for most people. That’s why so many businesses utilize it as the central area of effort for their marketing campaigns. Since effective Google ads for real estate are so crucial to staying ahead of the competition, we have the expertise to help you get your agency or brokerage on the map.
As things remain primarily digital, in-person advertising or yellow page blurbs simply aren’t going to cut it. But with so much going on, it can be easy to become overwhelmed by terms like pay-per-click, Google AdWords, or search engine optimization. Investing in yourself and your business and hiring a dedicated team to back your Google ads for real estate is one of the best decisions, ensuring an excellent ROI.
What Google Ads Do for Your Real Estate Company
There are a few different types of Google ad campaigns, leaving the possibilities for a purely customized experience very open. You’ll be able to consider campaign styles such as:
Classic Search - Your company appears at the top of search results, marked with a small “Ad” tag so people can identify that they were placed there as an advertisement.
Display Banner - Your ad is displayed as a banner for Google network partners, such as YouTube or others within the AdWord network.
Shopping - This one is less utilized for real estate agents, as you aren’t selling a physical product the same way a retail company might.
Google Apps - Similar to the above, you will not use this one unless you have a real estate app.
This isn’t as limiting as it appears since Google is the first bastion for most searches online. There’s plenty of push for success when you have a team behind you that has experience with Google AdWords and knows what they’re doing. At Optimize4Success, we’ve been able to help more real estate agents convert leads into clients over the years using Google ads.